Euromed Marseille School of Management, World Med MBA Program - Information Systems and Strategy Course

You are here: Information Systems and Strategy, Session 3, Recommended Reading

[Return to Session 3]

All of the links on this page are to resources that are only available to Euromed-Management students. You will not be able to access these resources unless you are either:

  1. Connected directly to the Euromed-Management network (e.g. via internal Wi-Fi or Ethernet cable)

  2. Logged in via the web VPN or the Euromed-Marseille Campus Virtuel

Reading for session 3

The table below contains links to four articles I have selected from the Harvard Business review. They all relate to key concepts in business models and are relevant, practical and easy to read. These articles are the minimum reading you should do for this session; you are strongly encouraged to read beyond these four articles.

Customer value
Johnson, M. W., Christensen, C. M., and Kagermann, H. (2008). Reinventing Your Business Model. Harvard Business Review, 86(12), 50 - 59.
Anderson, J. C., Narus, J. A., and van Rossum, W. (2006). Customer Value Propositions in Business Markets. Harvard Business Review, 84(3), 90 - 99.
Revenue generation
Stewart, T. A., and O'Brien, L. (2005). Execution Without Excuses. Harvard Business Review, 83(3), 102 - 111.
Iyer, B., and Davenport, T. H. (2008). Reverse Engineering Google's Innovation Machine. Harvard Business Review, 86(4), 58 - 68.

A short summary of each article can be found here.


Euromed Marseille Ecole de Management, World Med MBA Programme - Information Systems and Strategy Course

[Return to Session 3]