The table below contains links to four articles I have selected from the Harvard Business review. They all relate to key concepts in business models and are relevant, practical and easy to read. These articles are the minimum reading you should do for this session; you are strongly encouraged to read beyond these four articles.
|Johnson, M. W., Christensen, C. M., and Kagermann, H. (2008). Reinventing Your Business Model. Harvard Business Review, 86(12), 50 - 59.|
|Anderson, J. C., Narus, J. A., and van Rossum, W. (2006). Customer Value Propositions in Business Markets. Harvard Business Review, 84(3), 90 - 99.|
|Stewart, T. A., and O'Brien, L. (2005). Execution Without Excuses. Harvard Business Review, 83(3), 102 - 111.|
|Iyer, B., and Davenport, T. H. (2008). Reverse Engineering Google's Innovation Machine. Harvard Business Review, 86(4), 58 - 68.|
A short summary of each article can be found here.