The focus of the session will be on exploring the concept of a business model. The objective is to understand the ways in which information technology can transform an existing business and/or offer completely new ways of doing business. The aim is to further explore the links between Information technology / information systems strategies and business strategies.
By the end of this session you should have:
In the previous session we looked at the different types information systems there are and at some of the choices that are faced during in their acquisition.
In this session will begin to deal with the core concept in this course: the alignment if IT and business strategy. We will look at some of the key works that deal with strategy and strategic alignment before beginning to look at the complex interrelationship between the two.
We will place a particular emphasis on the potential that IT has to transform an existing business and/or offer completely new ways of doing business and highlight the role that business models can play both in articulating these new ways of doing business and in designing the systems to support / enable them.
In addition to that in the reading in the text books, I have selected four articles from the Harvard Business review for you to look at. The link to these (with a short summary of each) can be found below:
You may also find the following of use:
There is a set of self assessment questions to go with this session. The goal of this session was to further explore the links between Information technology / information systems strategies and business strategies. The objective of these self assessment questions is to make you to think about some of the issues that were raised during this session. As with the previous questions, there are no right and wrong answers - the questions are there for you, not as part of a formal assessment.
The notes for this session are available as a presentation (in pdf format) - lecture notes for session 3.