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Context - The Information Revolution

In the previous section we made certain assumptions about the 'Real World'. In this section we will explore the nature of this world in more detail. We will argue that the world in which large organizations work can be characterized in terms of:

It will be further argued that, if this is the nature of the world in which organizations exist, then they face three major long term (strategic) challenges:

These themes are dealt with in later sections of the module which can be accessed by following the links above.

Economic and Technological Change

Bell and Toffler paint a picture of a world in a period of radical technological and economic change driven largely by developments in science and technology.

Bell and the Post-Industrial Society

Bell's argument is based on the analysis of socio-economic trends in the years following the second world war.

Toffler and the Third Wave

Toffler moves the argument on and identifies the political dimension to the Information Revolution at the end of the 20th century.

Social and cultural change

McLuhan and Castells paint a picture of a world in the throes of major social and cultural change.

McLuhan and the Global Village

McLuhan is concerned with what might be termed the Communications Revolution that took place in the 1960's. His main concern was the effect that this might have on the way in which we think and interact with the world we live in.


Writing at the end of the 20th century, Castells attempts to describe a logic for the information age in terms of the tension between the new dominant social form, the Networked Society, and the way that existing social institutions are organized.






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